Tag Archives: search

With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new year, it seems like a good opportunity to highlight a couple of the competitive strategies my agency, ZOG Digital, employs for our clients for both …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google warrior helmet: Source: Instagram Google lockers: Source: Instagram New Google …

Twitter’s Moments feature, which allows users to tell stories through a collection of tweets, is no longer going be front-and-center in the Twitter application. Instead, Twitter will today replace the Moments section with a new tab called “Explore.” This area will serve as the home for finding out what’s happening on Twitter, …

Paid search spend growth held steady in Q4 with 14 percent growth year over year, according to Merkle’s latest Digital Marketing Report. That’s up from 13 percent growth seen in Q3. Google’s many changes, including device separation, helped drive growth. In Q4, CPCs were off just 0.5 percent, and click …

Having the same search query leading to different ad groups can be bad news. The data about that query isn’t all in one place, making it harder to see how it is performing. It also gets in the way of managing bids: if some queries do badly, turning the bids …

Snapchat’s major redesign, which introduces a universal search bar to the top of the app, among other features, has today hit iOS. The refreshed user interface was first announced earlier this month, but was only available to Android users at the time with a promise that it would reach iPhone users “soon.” The …

Google’s Satyajeet Salgar announced on Twitter that the company has launched the “book preview” feature you’ve seen on Google desktop search, now on the mobile search results. So if you are in a region where book previews are allowed, such as in the United States, and a book has previews …

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates) …

What do you do after running Google search for 15 years? For Amit Singhal, it was going to be time off and a focus on his foundation. But now, Google’s former search chief is joining Uber as a senior vice president of engineering overseeing the Map and Marketplace departments. TechCrunch has …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Fabric team goes to Google: Source: Twitter Google indoor lifeguard tower: …