Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested in, can help your business make intelligent decisions backed by actionable analytics. This white paper from Sweet IQ, reveals why your brand needs to gather data …
Read More »Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetables
Google launched a new search feature today, serving up fun facts atop search results for animals, plants, fruits and vegetable queries that include the words “fun facts.” From the Google Search Blog: Starting today on Google Search, you can find fun facts about living creatures from around the world, making …
Read More »Google’s ‘people also ask’ search feature officially gains dynamic loading
ouh_desire / Shutterstock.com In 2015, Google launched a feature named people also ask that inserted a box of additional query expanders into the main Google search results. Since then, Google tested showing more of these query expanders as the user clicked on them. That dynamic loading “people also ask” feature …
Read More »Pinterest hires head of Google senior image search engineer Randy Keller
In its early days Pinterest was described as a “social scrapbooking” or photo sharing site. CEO Ben Silbermann has called it a “catalog of ideas.” But the company has generally shunned the “social network” label. Whatever it is, Pinterest is increasingly becoming an image search engine. Earlier today the company …
Read More »SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google makes it easier to see and share publishers’ real URLs from AMP pagesFeb 6, 2017 by Danny Sullivan New anchor button enables copy-and-paste of URLs …
Read More »Search in Pics: Google & Sergey Brin protests, an Asian conical hat room & Google Somalia store
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Sergey Brin protesting at San Francisco airport: Source: Twitter Googlers …
Read More »Google adds a new carousel to let you expand the search results
Google is now letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. If you search for [baby clothes], [kids clothing] and more, Google will show you this slider. Here is a screen shot …
Read More »The future of paid voice search and monetizing the map
Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run …
Read More »SearchCap: Google algorithm update, Super Bowl search ads & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block …
Read More »Local search: It’s all about mobile
Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile …
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