Tag Archives: search

Google adds a new carousel to let you expand the search results

Google is now letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. If you search for [baby clothes], [kids clothing] and more, Google will show you this slider. Here is a screen shot …

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The future of paid voice search and monetizing the map

Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run …

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Local search: It’s all about mobile

Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile …

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