Tag Archives: google

Google Web Stories

Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also going to surface in Google Discover – in the Google iOS and …

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Google Publishers Showcase

Google News Showcase is an initiative teased by the company in June. On Thursday, Google announced it is rolling out in certain markets along with a $1 billion financial commitment to partnering publishers. Google News Showcase has two basic aspects: significant content-licensing payments to news publishers and new “packaged” content …

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Google Unveils 5G Pixel

  Google is the latest company to move its annual product launch online — the company just unveiled all its long-rumored 2020 products including two new phones, a smart speaker, and a new Chromecast. The speaker and Chromecast have gotten much more powerful, but the phones are a modest follow-up …

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Google Local Services Europe

Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, Italy, Netherlands, Switzerland and Spain. 16 home services verticals. The featured home services verticals include Appliance …

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Amazon or Google ?

  Google’s U.S. ad revenues will fall this year for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave more than $2 billion off Google’s earnings and leave the search giant with less than 30% of the U.S. digital ad market. That’s a …

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Google Quality Score

  Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score. Download this guidebook from Titan Growth to learn: The three …

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Google Authority Profiles?

Occasionally, Google hits the keyboard and churns out a new post that explains what goes on behind the scenes. At times, these posts are meant to serve as general introductions to a given topic. In other instances, Google uses its blog to update the industry as to its latest advancements. …

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Google’s Local Trust Pack

We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This …

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Google Boosting Shopping Features

According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online buyers prefer BOPIS/curbside pickup over home delivery (read: traditional e-commerce). Google has said something similar. The company reported Wednesday …

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Google’s Search Term Filtering

Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but advertisers quickly called the motives into question and complained about the loss of transparency into a large amount of ad spend. A …

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