Tag Archives: google

Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a richer, more intuitive search …

Excited to get Google Assistant on your Android phone? Until last week, it was only available for Google Pixel phones. Now, it’s rolling out slowly to Android phones beyond that. Here’s how it may come to your phone or why it might not be on it already. Google Assistant is Google’s new digital …

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other …

Google is focusing on hardware more than it has in the past with the Pixel smartphones, Google Wifi, and Google Home. One product Google doesn’t plan to continue making is laptops, according to Google’s SVP of hardware Rick Osterloh. If you head to the Google Store right now, the Chromebook …

Google has now taken two swings at making your home wireless router smarter, and it’s seeing modest success with the second one. The recently released Google Wifi mesh routers have been well-reviewed and they’re priced competitively with other mesh networking solutions. However, the company temporarily broke a large number of …

Over the past year, it’s become increasingly clear that Alphabet, Google’s new parent company that runs the Access division responsible for deploying Google Fiber, hasn’t been thrilled with that segment’s performance or cost structure. Now, word is that Access employees are being reassigned or terminated, while plans to expand Google …

Google has quietly launched a new video conferencing application called Meet by Google Hangouts, which is designed for HD video meetings. The web and mobile application appears to be the latest addition to Google’s lineup of business products known as G Suite, though the product page on the G Suite website listed …

Google rolled out a series of new tools for Android game developers at GDC in San Francisco this week that offer new ways to entice users to download their games, as well as ways to make more money from the games and track how users are interacting with their titles. …

In February, Google kicked out the “Ad” label with the green background in favor of a version with a thin green border on a white background. We’ve updated our look back at the way Google has treated ad labeling in its search results, first published July 25, 2016. The debut of Google’s short-lived …

Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one search listing over all others as if that’s the very best answer. It’s a problem because sometimes these answers are terribly wrong. When Google gets facts wrong At the end …