Tag Archives: google

  Google is currently moving full-speed ahead with YouTube Music, leaving the aging Play Music in the dust. Despite announcing this change last year, YouTube Music still hasn’t reached feature parity with Play Music. It’s a little bit closer today thanks to the new YTM smartwatch app. However, that app …

At its virtual SearchOn event Thursday, Google made a range of announcements about how it’s making search more sophisticated and user friendly. The company also announced that it now uses its natural language understanding BERT algorithm on almost every query to better understand search intent. Many of the announcements shared …

After 10 months since the last update to the Search Quality Raters guidelines (PDF), Google has pushed out another update. The update came out Wednesday night. The Search Quality Raters guidelines document is now 175 pages, up from 168 at the last update on December 5, 2019. What is new? …

  Google’s strategy for local has revealed itself. There will be two types of Places in Google – trusted and untrusted.  Get used to this subjective, binary world. The game has changed. What makes a local business trusted on Google? A badge. To this point, the use of the badge …

I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or do you need a few reasons to try it out? In this article, I will be comparing SSC versus standard Shopping campaigns with the main …

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google announced Monday. YouTube attribution. Cross-network attribution reporting for YouTube and Search campaigns is now in open beta in Google Ads. When eligible, …

A couple of weeks ago we reported on a number of indexing bugs with Google Search. Google has updated us on Twitter with a status update on those bugs. Mobile-indexing bug. The mobile-indexing bug is now 99% resolved, with almost all the URLs being restored. The mobile-indexing bug was when …

Google rebrands G Suite, Apple announces its next event date and John McAfee is arrested. This is your Daily Crunch for October 6, 2020. The big story: G Suite becomes Google Workspace To a large extent, Google Workspace is just a rebranding of G Suite, complete with a new set …

Amid months of protest this summer, as more of the world began to awaken to the many ways that people of color are systemically discriminated against, a wide number of companies announced initiatives aimed at improving the representation of underrepresented groups within their own ranks and as recipients of their …

Google has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified” or “streamlined” to describe a change, we have to wonder if it’s a red herring. Does it provide an easier way to get at the …