Despite the non-locality of ecommerce, it’s all about local customers for many businesses. To give them more perspectives, SEO firm Moz has announced this week the integration of Google My Business Insights data with the Professional and Local Premium versions of its Moz Local search. Moz Local manages local business listings …
Read More »Google local knowledge panel testing promotion box
Google seems to be testing a new box in the local knowledge box panel that allows Google My Business owners to post deals and promotions below their core listing. This was spotted by Mike Blumenthal and you can see it yourself for a search on [theme park collection orlando fl]. …
Read More »SearchCap: Google local promo box, Moz integration & methbot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want …
Read More »Google wins ‘right to be forgotten’ case in Japanese high court
According to the The Wall Street Journal, Japan’s high court has ruled against a man seeking to have search results about him “forgotten.” While the court apparently didn’t take up the issue of an EU-style “Right to Be Forgotten,” it elevated the speech status of search results and declined to …
Read More »SearchCap: Google Japan right to be forgot, mobile search & doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech …
Read More »Google AdWords and the conversion blind spot
Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who neglect call tracking are missing a major …
Read More »Edmonia Lewis Google doodle honors 19th century artist behind “The Death of Cleopatra” sculpture
As we kick off Black History Month, Google is continuing to spotlight Americans who have pushed boundaries, with today’s doodle celebrating American sculptor Edmonia Lewis. Born in New York in 1844, Google recognizes Lewis as the first US female of African-American and Native American descent to become a world-renowned sculptor. …
Read More »SearchCap: Google new AdWords interface, ads by AdWords & IF functions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New AdWords interface alpha is rolling out to more advertisersJan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers …
Read More »Google mobile-friendly testing tool now has API access
d8nn / Shutterstock.com Google has released a new API for the mobile-friendly testing tool named the mobile-friendly test API. The API is a simple and quick tool that you can use to build your own tools to see what pages are mobile-friendly. Google’s John Mueller said, “The API method runs …
Read More »Google launches Ads Added by AdWords pilot: What we know so far
Automation is nothing new in AdWords, but this month, Google launched a pilot that adds new text ads to advertisers’ accounts. Dubbed Ads Added by AdWords, the program started on January 26. Not surprisingly, this news has set off alarm bells among paid search managers that worry about Google usurping …
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