SEO

Tripadvisor has launched “Review Hub,” a dashboard that allows restaurant owners to view and respond to customer reviews across Google, Facebook, Yelp, TheFork, its own site as well as other major review sites, the company announced Wednesday. Source: Tripadvisor. Why we care TripAdvisor’s new dashboard will make it easier for …

One of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In …

One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if not more) important than adding new content to drive organic traffic. If it’s been a while since …

  Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate ad, and the affiliate is paid a commission for …

Consumer behavior data firm Hitwise has informed its customers that daily, weekly and monthly metric updates are on pause until further notice. Hitwise was a client of recently shuttered clickstream data company Jumpshot. “We would like to inform all of our customers that on-going Hitwise daily, weekly and monthly metric …

Google reported revenues of $45.8 billion, up 17% year-over-year for the fourth quarter of 2019 on Monday. Including “other bets,” Google’s parent Alphabet reported total revenues grew 23% to $46.1 billion for the quarter. For the first time, the company disclosed YouTube advertising (and Cloud) revenues. It was also Sundar …

A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. The new view and capabilities will be rolling out in the coming weeks, Microsoft Advertising announced Tuesday. Easier management. You’ll be able to sort, …

As many of you know, there are numerous ways to verify your site or property within Google Search Console. One of those methods is via Google Tag Manager. Google has confirmed it fixed an issue with the Google Tag Manager method of verification. Reverify. Google said you may need to …

Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company generated ad revenues of nearly $4.8 billion for the quarter, …

  It’s the goal of every business to grow and make money. Otherwise, what’s the point of going into business? But in the age of digital information, businesses find it becomes absolutely necessary to make online presence strategies part of an overall successful business plan. But an online presence doesn’t …