SEO

Nextdoor rolls out Groups and Help Map in response to coronavirus outbreak Earlier this week Nextdoor introduced two new features, both of which are intended to support members during the coronavirus crisis. The first is Nextdoor Groups; the second is Help Map, which allows people in an area to indicate …

A look at Google’s recent COVID-19 related policies in search There’s no doubting the impact that coronavirus has had on businesses around the world. From retail operations and restaurants shutting their doors completely, to Silicon Valley giants enforcing mandatory work-from-home procedures, the effects of COVID-19 have been widespread. But against …

Make the most of your search budget with call analytics Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be …

Sellers start feeling the strains on Amazon’s fulfillment systems     Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, fulfillment and advertising strategies on the platform. Amazon, which accounts for more than one-third of all e-commerce orders …

Questions to ask before you buy an enterprise SEO platform? Making sure your company, products or content can be found by the right people at the right time is incredibly important for enterprises, which is why many of them rely on software suites to help them execute effective search engine …

Schema.org adds COVID-19-related structured data types in version 7.0 Schema.org published version 7.0 of its specifications on Monday. The release contains new structured data types that were fast-tracked in light of the COVID-19 pandemic. Announcements and events. “We are also making improvements to other areas of Schema.org to help with …

Yahoo and other Verizon-owned search sites favor Verizon media properties [Study] One of the persistent complaints of Google critics is that the company favors its “own properties” in search results. This has been the subject of antitrust investigations in the U.S. and Europe. However, a recent study conducted by developer …

Early look: Google Ads customer value reporting and conversion value rules At SMX West last month, Google a look at customer value reporting and value rules. The company first teased these features in the Google Ads UI at Google Marketing Live last year. They’re both still in beta but here’s …

The difference between small business & enterprise SEO   Your company’s website often makes the first impression on customers before you ever meet them in person. But how do potential customers find your site? How can it compete with the larger sites of enterprise corporations with huge marketing budgets? One …

More PPC advertisers pause campaigns amid coronavirus upheaval “It’s surprising how fast things have changed in just a couple of days,” said Brad Geddes co-founder of PPC management tool Adalysis in an email Friday. “We’ve seen a LOT of campaigns suddenly paused. Everything from travel (even travel agents who are …