SEO

Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re …

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated …

Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits from the Google Display Network. That’s a whole lot of visits, but it’s only scratching the surface of what’s possible. Location-based searches are on the rise, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and …

2016 brought incredible developments in both SEO SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new …

Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads or sales they get from it. Traffic is also a metric that gets a lot of hype; you can find millions of articles explaining …

Gary Illyes from Google has written a blog post named What Crawl Budget Means for Googlebot. In it, he explains what crawl budget is, how crawl rate limits work, what is crawl demand and what factors impact a site’s crawl budget. First, Gary explained that for most sites, crawl budget …

Alex Chitu spotted a new Google image search test on mobile, where Google is embedding YouTube videos for certain queries. The results are labeled “new look on YouTube” and contain playable videos from YouTube. I personally cannot replicate it but here are some screen shots from Alex: Alex said the …

Today’s Google doodle marks the Martin Luther King Jr. holiday, highlighting the civil rights leader’s message of unity. Created by guest artist Keith Mallett, the image features a line of women and men from different backgrounds and cultures with their arms crossed to hold each others’ hands. From the Google …

Anyone who knows me knows that I’m a big fan of reading Google patents — or, when I’m feeling lazy, reading Bill Slawski’s analysis of them over on his blog, SEO By The Sea. I also have a particular interest in those involving entities, as they are (to me at least) …