SEO

It’s time to stop trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how …

Not all searches are created equal — when it comes to click-through rate (CTR), that is. A new study from Seige Media uncovers the top 42 keyword terms, along with their average CTRs. This exercise examined the top 50 keyword “stems” to find what terms helped spur clicks and, more …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from GoogleJan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has …

So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues …

Kashin / Shutterstock.com Google announced that the new version of the Google Android search app will work better for you when you are in a poor internet connection area. Now, if you do a search using the app and your internet connection drops, Google will keep trying until the internet …

TripAdvisor is enhancing its suite of tools and subscription-based ad products for both hotels and restaurants. The two programs are “Business Advantage” for hotels and “TripAdvisor Premium for Restaurants.” Both offerings give hospitality and restaurant marketers new capabilities and greater control over their listings. Effectively they’re enhanced listings. Basic listings …

From the 1970s through today, there have been three waves of technology innovation in the Silicon Valley that have spawned many industries, including ours (online marketing). First, there were semiconductors, then personal computers, and most recently, the internet. Now we’re on the cusp of the next wave of innovation, driven by …

Advertisers can now choose when to show certain ad extensions in Bing Ads. Ad extension scheduling is rolling out for nearly all extensions globally. When ad extension scheduling becomes available in your account, you’ll see the “Selected days and hours” section at the ad extension level, where you’ll be able to …

Google appears to be running a limited test for local inventory ads (LIA) on mobile that looks like a shopping ad-ification of the Local Pack. Spotted on mobile by Mike Blumenthal on a search for “engagement rings Buffalo,” the result shows a map with a couple of LIAs below it …

Alexander Supertramp / Shutterstock.com Voice search and use of voice commands on mobile devices is on the rise. However, there’s still some embarrassment or reluctance to use it, according to a new survey of more than 900 US smartphone owners from Stone Temple Consulting. The survey found that people were …