SEO

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15 to 20 percent of marketing spend while driving higher campaign conversions. But with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many questions about how to …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buysJan 27, 2017 by Purna Virji Columnist Purna Virji …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google warrior helmet: Source: Instagram Google lockers: Source: Instagram New Google …

With Google’s expanded text ads deadline upon us — as of January 31, advertisers will no longer be able to upload or edit standard text ads in AdWords — it’s time to get very serious about making the most of the new text ad format. Maybe you have been putting …

Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs. As it turns out, Google’s webmaster trends analyst Gary Illyes wasn’t too happy with the technique that was being utilized by the script, …

Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to Super Bowl LI in droves. Sure, Super Bowl Sunday is about football. But the commercials share …

Google announced that the new version of the Google Maps Android app will now tell you how difficult it is to find parking at your destination. This is based on predictive data, similar to how Google calculates popular times for venues. Google added this parking difficulty icon for 25 metro …

Search Marketing Expo — SMX West — returns for its 10th year completely retooled with tactic-rich sessions for SEOs and SEMs. Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and skill level, whether …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps will tell you how hard it will be to find parkingJan 26, 2017 by Barry Schwartz Now you can plan enough time not just …

Today’s Google doodle marks the 125th birthday of Bessie Coleman, the first female pilot of African-American and Native American descent. The doodle includes an animated image of Bessie, or “Queen Bessie,” as she was known during her exhibition flying career — and links to a query for “Bessie Coleman.” After …