SEO

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your …

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These …

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed metrics which may even vary from query to query. The original authority …

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You …

Google is now testing a new method of displaying local reviews for the hotel industry by grouping and summarizing reviews by traveler type and category of service. Sergey Alakov first noticed this test, and he captured many screen shots of the Google local reviews test. I’ll summarize the big changes …

Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a week. Pretty simple, right?! But then someone throws a curveball at you: an account that only generates a few conversions a month. Goodbye, easy optimization! Hello, outside-the-box thinking. So, what’s …

Bing is adding more to its home page, now offering the backstory for the image of the day and a gallery of past featured pictures. Since it was rolled out yesterday, users can scroll down on the home page to see a brief summary of the featured image of the …

Google has announced new efforts within Chrome to encourage webmasters and site owners to move their sites to HTTPS. Later this year, Google’s Chrome browser will show a warning message on pages that have search boxes or forms to fill out. [Read the full article on Marketing Land.] About The …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google assesses the ‘authority’ of web pagesMay 3, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals …

With all of today’s digital marketing opportunities – from email to social channels to display advertising and beyond – many SMBs find themselves lost and unsure of the necessary steps to take in marketing themselves effectively. Marketing agencies answer the call: they provide expertise, guidance and the marketing management necessary …