SEO

For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are in a competitive market, achieving that coveted first position in the Google SERPs (search engine results pages) may take a lot of effort and investment. I’m not saying you shouldn’t make the …

After several months of silence, it appears that antitrust regulators in Europe are ready to fine Google for “abuse of market position” in shopping search — one of three active cases against the company. Reuters reported the news based on discussions with “two people familiar with the matter.” The article says …

Google has announced it will no longer use the Open Directory Project (DMOZ) title and descriptions as one of their sources of the search results snippets. On March 17, DMOZ officially shut down, and since the web directory is no longer being actively maintained, Google decided to stop using the …

If you need water and decide that drilling a hole in Hoover Dam is a good idea, you’ll be rewarded with a thin stream that lasts for a long time. But if you want a lot of water, why would you stop with just one hole? I use this analogy …

I know what you’re thinking. School is just winding down, and you want me to start planning back-to-school campaigns already? Yup. And here’s why: Back-to-school shopping and searching shift into high gear in July. And if you’re not ready, you’ll miss out on the second-biggest shopping holiday of the year. …

Microsoft is expanding its Bing Rewards program to the UK today. The program has long been available to Bing’s US users, and now anyone in the UK logged into their Microsoft account will earn points while searching on Bing. Points can be redeemed toward music, films, games, apps and device …

Bing is expanding its image search toolset with a new product that lets users search for specific items shown within a larger image. They’re calling it Bing Visual Search, and it’s available now as part of the Bing’s existing image search tools. It’s pretty simple to use and pretty impressive, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within imagesJun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search …

For anyone familiar with my articles, you’ll know I like to write a lot on a couple of specific topics: Entities The future of search Today, we’re going to look at an area where both apply: reviews. In this article, we’re not going to dive into specific strategies for acquiring …

Today’s Google doodle honors Iraqi-born architect Zaha Hadid, the first female architect to receive the Pritzker Architecture Prize. Hadid earned the prestigious award on this day in 2004. The doodle leads to a search for “Zaha Hadid” and includes an illustration of the architect beside the Heydar Aliyev Center, the …