Today’s Google doodle celebrates the British writer, Samuel Johnson, on his 308th birthday. A poet, essayist, biographer and critic, Johnson was a prolific writer, but he is often best known for his contribution as a lexicographer. Johnson published “Dictionary of the English Language” in 1775, after nine years spent putting …
Read More »Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation
In June, Google was fined $2.7 billion by the EU for “favoring its own content” in shopping search results. The company is reportedly appealing the decision. In the interim, Google has been compelled to propose an alternative presentation of search results to remedy and respond to the EU decision. According …
Read More »5 easy-to-miss SEO mistakes blogs make
The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing sphere, it’s easy to lose sight of basic practices we should be employing in our own SEO and content marketing strategies. With every …
Read More »The YouTube Ads perk you didn’t know existed
It should be no surprise to anyone that online video consumption has exploded in the last five years. YouTube is the second most trafficked site globally, according to Alexa rankings (behind Google Search, of course), and it has over 1 billion active users on the platform. That’s roughly one-third of …
Read More »Keys to Driving Webinar Registration and Attendance
Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building …
Read More »SearchCap: Google EU offer, SEO mistakes & YouTube ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violationSep 18, 2017 by Greg Sterling Submission appears similar to its earlier, unsuccessful …
Read More »Google Search lets readers find e-books at their local libraries
Google just made it easier for readers to find an e-book at their local library. Per the following tweet from Google, mobile search results for a book now include a “Borrow e-book” option under the “Get Book” section. Calling all U.S. bookworms! Now you can take a look at what …
Read More »Search in Pics: Google massive leather chair, inside the Google subway car & babywear
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Inside the Google subway car on the Chicago rooftop: Source: Instagram …
Read More »Bing now officially supports Fact Check label with ClaimReview markup
Bing has finally announced their official support for the “Fact Check” label in search. This is powered by the ClaimReview schema markup and now shows up in the Bing search results. We reported about Bing adding this to their webmaster documentation a few months ago, but the search results did …
Read More »Competitive analysis: Making your auction insights work for you
Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all nice to know, it might not seem to be immediately …
Read More »