SEO

Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search. However, you can’t simply create content for content’s sake and expect to achieve any results. Millions of blog posts are published each day, so you need to …

To celebrate its 19th birthday, Google put together a doodle that launches a spinner prompting 18 of its past Easter egg games and quizzes and one new game called “Snake.” Searches for “snake,” “play snake,” “snake game” and “snake video game” all result in a “Play Snake” card showing at …

Ads from Comparison Shopping Engines will start appearing in Google Shopping results on September 27, 2017. In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles …

The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon and Google work diligently to make voice commands and voice search integrative parts of their OS and user experience. AI’s applications in the search engine optimization (SEO) world are continuing to expand to new …

There are roughly 20 million smart speakers now in the US. And more than half of device owners have used them to buy something, according to survey data from NPR and Edison Research. The data released this week is part two of a report first introduced in July. Called “The Smart …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: 57% of smart speaker owners have bought something with their voiceSep 26, 2017 by Greg Sterling Part two of NPR Smart Audio report exposes the …

According to Bloomberg, Google is going to create a separate business unit to manage shopping content in search results to comply with the European Commission’s recent antitrust decision. This unit will reportedly be required to compete in the auction against shopping competitors. The unit will apparently use its own budget …

As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses, regardless of size, to have a global online presence. As Search Engine Land columnist Brendan McGonigle rightly notes, if you only advertise in the United States, you’re missing out on billions of potential customers. …

Today’s Google doodle celebrates the author and political theorist Gloria E. Anzaldúa on what would have been her 75th birthday. Born on this date in South Texas, Anzaldúa grew up on both sides of the America-Mexico border. She graduated from the Panamerican University in 1969 and moved to California in …

  Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Search Advertising Rik van der Kooi gave a little more color to those plans during a speech …