As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We optimize signals to increase the relevancy of our clients’ (or our own) sites so more people find them and check them out. But what if some of the traffic (or even …
Read More »Tell Google which report you are really missing in new Google Search Console
If you log into the new Google Search console and click on any of your verified profiles at the top right, you may see a new button in the interface named “coming soon.” That button takes you to this help document that first describes why some of the reports in …
Read More »Publishers turn to ads, search following Facebook’s News Feed change
Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would seemingly be most affected by Facebook’s recent News Feed algorithm change, which is expected to throttle the traffic the social network sends to publishers’ sites. According …
Read More »Book now for SMX West — Early Bird rates expire this week!
Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now! The most sophisticated SEO and SEM practitioners from across …
Read More »Customer loyalty: A key ingredient for successful local search results
Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know about already. If they were a regular or loyal customer, they wouldn’t need to search. But that’s not entirely true. Due to the “Google …
Read More »Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion performance from search ads improved, however, and clicks from phones accounted for 50 percent of all clicks for …
Read More »SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, YahooJan 29, 2018 by Ginny Marvin Bing and Yahoo saw search …
Read More »Facebook updates branded content policy to clarify what qualifies as content
Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the number of organic posts that marketers pay publishers and creators to publish to their own Pages to promote the marketers’ brands has swelled. The number of publishers and creators posting branded content …
Read More »5 New Year’s resolutions for your PPC campaigns
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders. 1. Review your ad copy Upgrading decent ad copy into …
Read More »Google Bulletin: Hyperlocal news, Nextdoor competitor or both?
Google is testing a new local service called Bulletin. The company describes it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.” It’s currently only available in Nashville, Tennessee, and Oakland, California. Google envisions this …
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