SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Page Speed Update does not impact indexingJan 31, 2018 by Barry Schwartz In response to questions raised in the community, here’s clarification about how indexing …

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ad clicks from Safari posed by Apple’s Intelligent Tracking Prevention (ITP). Some advertisers may have noticed an alert in their …

Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive …

In the wake of the European Commission’s $2.7 billion antitrust fine against Google last year, the company opened up product listing ads (PLAs) to rival comparison shopping services. It also pledged to operate Google Shopping as though it were a stand-alone entity and to provide “equal treatment” for rivals. Implementing …

Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are referring to the process of finding new sites to contact for a link. …

Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity come challenges, and a global presence means time and resources must be dedicated to understanding new buying habits, laws, and, of …

Google has published one of the most comprehensive explanations yet of their featured snippets in a post on the search blog. Featured snippets, in short, are the quick direct answers you see at the top of the Google search results page that appear in response to some search queries. In this …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google publishes comprehensive guide to featured snippetsJan 30, 2018 by Barry Schwartz Learn more about how Google’s featured work, the variations and some of the challenges …

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences, both of which …

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin …