SEO

Paid search spending increased by just over 10 percent year over year in Q4 2017 across Marin Software’s customer base. CPC growth doubled that of overall spend with an increase of roughly 20 percent year over year. Mobile CPCs increased 25 percent year over year, accounting for 53 percent of …

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns. Users can see who’s remarketing to them There is now a new section in the Ads Settings area of My Account, …

Google has posted on its Google Search Console data anomalies page that the remove URL tool report might not function fully for the upcoming “short time” period. Google said it is making “some improvements” to the report and thus it might not be available for a bit of time. The …

The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As such, the folks working in this niche of the wider SEO industry have had to be quick on their feet to …

A little over a year ago, ahead of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms. Those integrations are soon coming to an end. Through the integrations, merchants using BigCommerce, Magento or PrestaShop could directly connect their product catalogs to Google Merchant …

As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each channel, we want to be sure that we’re making the right choice before we commit all our resources to something. That goes for deciding which tools/agency to use as …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Side by side: Comparing two performance marketing tools/agenciesJan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — …

Having missed the holiday shopping cycle, Apple is finally releasing its HomePod smart speaker on February 9. It will initially be available in the US, the UK and Australia and later “this spring” in France and Germany. With its higher price ($349) and late entrance, Apple is definitely an underdog …

We’re excited to bring SMX West 2018 to San Jose, California, March 13-15! The agenda is posted, the speakers are selected, but these Early Bird rates won’t be around much longer. Book your ticket by February 3 and enjoy $300 off on-site rates. If you’re planning to join us, it’s …

After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta. Hotel Ads in Bing results Bing’s Hotel Ads experience is much like Google’s. The …