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TripAdvisor is enhancing its suite of tools and subscription-based ad products for both hotels and restaurants. The two programs are “Business Advantage” for hotels and “TripAdvisor Premium for Restaurants.” Both offerings give hospitality and restaurant marketers new capabilities and greater control over their listings. Effectively they’re enhanced listings. Basic listings …

From the 1970s through today, there have been three waves of technology innovation in the Silicon Valley that have spawned many industries, including ours (online marketing). First, there were semiconductors, then personal computers, and most recently, the internet. Now we’re on the cusp of the next wave of innovation, driven by …

Advertisers can now choose when to show certain ad extensions in Bing Ads. Ad extension scheduling is rolling out for nearly all extensions globally. When ad extension scheduling becomes available in your account, you’ll see the “Selected days and hours” section at the ad extension level, where you’ll be able to …

Google appears to be running a limited test for local inventory ads (LIA) on mobile that looks like a shopping ad-ification of the Local Pack. Spotted on mobile by Mike Blumenthal on a search for “engagement rings Buffalo,” the result shows a map with a couple of LIAs below it …

Alexander Supertramp / Shutterstock.com Voice search and use of voice commands on mobile devices is on the rise. However, there’s still some embarrassment or reluctance to use it, according to a new survey of more than 900 US smartphone owners from Stone Temple Consulting. The survey found that people were …

Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re …

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated …

Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits from the Google Display Network. That’s a whole lot of visits, but it’s only scratching the surface of what’s possible. Location-based searches are on the rise, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and …

2016 brought incredible developments in both SEO SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new …