Webmaster

Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads or sales they get from it. Traffic is also a metric that gets a lot of hype; you can find millions of articles explaining …

Gary Illyes from Google has written a blog post named What Crawl Budget Means for Googlebot. In it, he explains what crawl budget is, how crawl rate limits work, what is crawl demand and what factors impact a site’s crawl budget. First, Gary explained that for most sites, crawl budget …

Alex Chitu spotted a new Google image search test on mobile, where Google is embedding YouTube videos for certain queries. The results are labeled “new look on YouTube” and contain playable videos from YouTube. I personally cannot replicate it but here are some screen shots from Alex: Alex said the …

Today’s Google doodle marks the Martin Luther King Jr. holiday, highlighting the civil rights leader’s message of unity. Created by guest artist Keith Mallett, the image features a line of women and men from different backgrounds and cultures with their arms crossed to hold each others’ hands. From the Google …

Anyone who knows me knows that I’m a big fan of reading Google patents — or, when I’m feeling lazy, reading Bill Slawski’s analysis of them over on his blog, SEO By The Sea. I also have a particular interest in those involving entities, as they are (to me at least) …

In the age of digital marketing, terms like attribution, mobile marketing and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best offers and highest payouts. There’s a lot to learn when …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Newly-granted Google patent sheds light on how the search engine sees entitiesJan 13, 2017 by Dave Davies Columnist Dave Davies explains a recent Google patent which …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Bollywood car: Source: Twitter Indoor orange picking at Google: Source: …

Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles …

In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS and JavaScript. …