Google Search Console has a new bug. Today, it is missing a whole day of data in the Search Analytics report. But you don’t have to worry, it is not anything you’ve done wrong. Google is aware of the issue and is working on fixing it. The day that is …
Read More »Seasonal SEO: Identifying your merriest times of the year
Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, …
Read More »WebMD’s new Alexa health skill should go to pharmacy school
WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know. The company’s press release offers a number of sample questions the assistant can potentially answer, such as: “Alexa, ask WebMD to tell me about type 2 diabetes.” …
Read More »SearchCap: SEM accounts, pictures & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search in Pics: Android ice sculpture, AMP team cloud balloonsMar 10, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images …
Read More »SEM account management: Part 1 — How to avoid getting fired
This is the first of a three-part series about SEM account management. SEM is a fun and constantly changing online marketing channel. There are numerous things that account managers can do to improve their account performance, and even to excel and get more responsibility from their organization. However, the first requirement …
Read More »Search in Pics: Android ice sculpture, AMP team & cloud balloons
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google line: Source: Instagram Google cloud balloons: Source: Twitter Google AMP …
Read More »Big changes are coming to local marketing. Are you ready for them?
If you manage marketing or search for a multi-location brand, you already know the game-changing potential of local search. But just when you think you’ve got everything figured out, the rules change. The local marketing industry has been overly focused on listings management, and today it’s primed for a rapid …
Read More »Mobile page speed is important, but not (yet) for SEO
There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Improving conversion rate and increasing profit, as 40 percent of consumers will leave a page that takes longer than three …
Read More »New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world
Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested …
Read More »10 ways to improve your business locators
How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter most? After all, anyone who is visiting your locator is already interested in your brand. Your job is to use your locator to turn …
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