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Seasonal SEO: Identifying your merriest times of the year

Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, …

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WebMD’s new Alexa health skill should go to pharmacy school

WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know. The company’s press release offers a number of sample questions the assistant can potentially answer, such as: “Alexa, ask WebMD to tell me about type 2 diabetes.” …

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SearchCap: SEM accounts, pictures & more SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search in Pics: Android ice sculpture, AMP team cloud balloonsMar 10, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images …

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SEM account management: Part 1 — How to avoid getting fired

This is the first of a three-part series about SEM account management. SEM is a fun and constantly changing online marketing channel. There are numerous things that account managers can do to improve their account performance, and even to excel and get more responsibility from their organization. However, the first requirement …

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Big changes are coming to local marketing. Are you ready for them?

If you manage marketing or search for a multi-location brand, you already know the game-changing potential of local search. But just when you think you’ve got everything figured out, the rules change. The local marketing industry has been overly focused on listings management, and today it’s primed for a rapid …

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Mobile page speed is important, but not (yet) for SEO

There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Improving conversion rate and increasing profit, as 40 percent of consumers will leave a page that takes longer than three …

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10 ways to improve your business locators

How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter most? After all, anyone who is visiting your locator is already interested in your brand. Your job is to use your locator to turn …

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