Webmaster

Yext has been on a path toward an IPO for quite some time. On Monday, the company filed an S-1 form with the SEC, seeking to raise $100 million. Instead of as a “presence management” provider, the company is describing itself as a “knowledge engine,” hoping to tap into some …

There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link building. SEO, although technical in nature, can be explained in real-world measures to upper management. There’s data, traffic levels, technical configurations and on-site elements directly in …

Last week, we reported about a new unconfirmed Google ranking update that is going by the name of Fred. Google has not confirmed this update. In fact, they told us they have no comment at all on this. That being said, I spent the weekend collecting sample URLs of webmasters …

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text ads and the introduction of AdWords IF Functions, we must develop ways to fuse the new with the old. At …

Google’s domination of the US search ad market isn’t letting up. Thanks to mobile in particular, Google will take 77.8 percent of US search ad revenues this year. By next year, for every dollar spent on search advertising in the US, an even eight dimes will go to Google. The …

A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how do you use …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix missing data from Search Console analytics report soonMar 13, 2017 by Barry Schwartz No need to panic over the Google Search Analytics report’s …

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand …

Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to questions — and in doing so, can help improve customer service and the user experience. They can also reduce the …

Google is marking the Holi 2017 Festival — a Hindu celebration most often observed in India and Nepal — with a Google doodle reflecting a vibrant mix of colors associated with the holiday. The doodle leads to a search for “Holi Festival” and is being displayed on a number of …