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A new survey from BrightEdge on the future of content and search marketing exposes some interesting contradictions between what enterprise marketers think and what they do. Conducted earlier this year, the survey received 252 responses from “digital marketers at Fortune 500 brands that represent a split of B2B and B2C.” The survey …

Today’s Google doodle is a tribute to German-born filmmaker and visual artist Oskar Fischinger, on what would have been his 117th birthday. According to Fischinger’s daughter, he and his wife immigrated to America from Germany in 1936. “They were forced to leave Germany in 1936 when it became clear that …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Pinterest’s Lens update adds a Snapchat-style look and a fashion senseJun 21, 2017 by Tim Peterson Pinterest is making its image-scanning visual search tool easier to …

Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017. The ROI potential of …

It’s well-established that ratings and reviews are widely consulted and have a significant impact on consumer purchase decisions. A new study from TurnTo affirms this and provides some additional color and nuance for the discussion. Called “Hearing the Voice of the Consumer” and conducted by Ipsos, the study involved 1,070 US consumers who had bought something …

It’s officially summer, and to mark the summer solstice occasion, Google is offering another scene from the animated mouse featured in its spring solstice animated doodle. Since getting her spring cleaning done back in March, the star of Google’s solstice doodle series is taking it easy today — enjoying her …

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the …

Pinterest wants to do for visual search what Google has done for text search. But to do that, Pinterest needs to make searching by taking a picture as easy as typing on a keyboard. So the search-slash-social platform continues to tweak its three-month-old in-app visual search tool, Lens. Pinterest’s latest …

In November 2016, Google announced their mobile-first index initiative. We shared a comprehensive FAQ, but since then, Google has been working out issues with launching the new mobile-first index. In fact, we don’t expect to see it until sometime in 2018, well over a year since they announced this initiative. …

SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of client solutions at Invesp, shared nine lessons from 11 years of A/B testing experience. The goal of the presentation was to present …