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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to sell more this holiday season with Google’s updates to shopping adsOct 25, 2017 by Frederick Vallaeys Contributor Frederick Vallaeys shares techniques to get …

There’s no shortage of companies — both legitimate businesses and the seemingly endless supply of spammers who’ve found my email address — promising to improve your performance in online search. But founder and CEO Ian O’Rourke said Adthena is doing something different, because it uses artificial intelligence and machine learning to create …

Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter — has now been around for more than  a decade and boasts some pretty impressive stats in …

SEO is a long-term strategy. It takes time to build authority and reputation, and spammy tricks that work for a short time are eventually devalued by the search engines. However, we’ve found a strategy that’s delivered results relatively quickly and proven particularly effective in the B2B space. Some of our …

If you have a relatively new or low-authority website, then you know how difficult it can be to rank for high-volume, short-tail keyword phrases. Heck, any competitive keyword can pose a challenge, even for well-established sites. I often hear experts talk about going after the low-hanging fruit of keywords. “Forget …

The battle of the smart speakers and home assistants is in full swing. And both Amazon and Google think that gaming and fun will help provide a competitive edge. Amazon introduced Echo Buttons, which enable families to play Alexa-based games together, in September. Today Google announced a trove of games for …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces new online-to-offline features on the cusp of the holiday shopping seasonOct 24, 2017 by Ginny Marvin The announcements are aimed at giving brick-and-mortar retailers …

Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick and mortar retailers this coming holiday. Google is now teeing up some new shopping features ahead of the holiday shopping season. The announcements, made by Kishore Kanakamedala, director of product management for online-to-offline solutions and livestreamed …

In July, Google added booking buttons to some local panel results. Now, Google is opening that up to more local businesses by integrating with their “scheduling partners” directly from the Google My Business console. When you log into your Google My Business account, you may see a new button in …

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure to check it out here! Without further ado, let’s dive right into the good stuff — the remaining analyses standing between you and a perfectly …