If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I …
Read More »Google’s all-new, quite counterintuitive guide to ad testing
Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve simplified the options for ad rotation. Let’s take a closer look at how ad rotation works now and what that means for ad testing. How AdWords …
Read More »Webinar: CX in the Age of Social Media
Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020, Gartner predicts …
Read More »Why consistent marketing can pay big results for small industrial manufacturers
“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and measurement. “You can’t out-exercise a bad diet!” In that instant, I understood exactly what she was saying — because “consistent” is the term my company uses to describe how …
Read More »SearchCap: Featured snippets, SEO consistency & user experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why consistent marketing can pay big results for small industrial manufacturersNov 20, 2017 by Dianna Huff Sometimes the key to success in SEO and online marketing …
Read More »Vegetarian and Vegan Thanksgiving Recipes and Menu Ideas
Vegetarian and Vegan Thanksgiving Recipes GMVozd/ Getty Images John E. Kelly/ Getty Images Who has to wait for special celebrations like Christmas or Thanksgiving to prepare stuffing? Packing( or dressing)is a vegetarian Thanksgiving supper dish which can be enjoyed year round. Do not you simply enjoy the method all the …
Read More »Finest Vegetarian Blogs to Follow
Experimenting with vegetarian cooking is the best method to ease yourself off of a meat- and dairy-heavy diet plan, all while checking out new components and dishes. Rather than throwing yourself headfirst into a vegan diet, it makes sense to begin little. For a few of us, like Creamy White …
Read More »Is the featured snippet bubble bursting?
This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured snippets) for a while now. Six months ago, we wrote about unique strategies we’ve been using to obtain those featured snippets. That coveted “position 0” is just …
Read More »Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor
Today’s Google doodle pays homage to the iconic Mexican singer and actor, Pedro Infante. Born in Mazatlán, Mexico, Infante began playing music as part of his father’s band when he was a teenager. “Infante experimented with the style that made him most famous,” writes Google on the Google Doodle blog, …
Read More »SearchCap: Google My Business, PBN links & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Private blog networks: A great way to get your site penalizedNov 17, 2017 by Kevin Rowe Columnist Kevin Rowe explains what private blog networks (PBNs) are, …
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