Paleontologists have discovered a new species of carnivorous marsupial lion that lived 26 to 18 million years ago (late Oligocene to early Miocene) in Australia’s rainforests. Reconstruction of Wakaleo schouteni challenging the thylacinid Nimbacinus dicksoni over a kangaroo carcass in the late Oligocene forest at Riversleigh, Australia. Image credit: Peter …
Read More »Research Suggests Martian Clays Formed in Ancient ‘Steam Bath’
On Mars, phyllosilicate (clay) minerals are widespread in terrains that date back to the Noachian period, 4.1 to 3.7 billion years ago. Phyllosilicates are formed by the interaction of water with volcanic rock, leading many planetary researchers to conclude that there must have been sustained surface water, groundwater or active …
Read More »China’s JD partners with accelerator program Plug and Play to reach US startups
E-commerce giant JD.com, the closest rival to Alibaba in China, is broadening its presence in Silicon Valley after it announced a collaboration with accelerator firm Plug and Play to seek out and work with promising U.S. startups. The e-commerce giant said it will share technologies, including AI, cloud and smart …
Read More »Rogers Communications Inc May Be Looking To Sell Blue Jays
Rogers Communications would consider a possible sale of the Blue Jays to free up capital for other investments, chief financial officer Tony Staffieri said Tuesday. “I really enjoyed all of our interactions with [CEO] Joe Natale, [deputy chairman] Edward Rogers, Tony Staffieri, they’ve really helped us be a better organization …
Read More »Which PPC metrics matter? Lessons from half a million keywords
Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords …
Read More »Have a question about Will Ferrell? Google may show you a video response directly from him
Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video from them answering your question. “When you search for your favorite personalities, whether they’re rising stars or …
Read More »Is holiday paid search more competitive in 2017 than 2016?
The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a …
Read More »The lowdown on driving app downloads with Universal App campaigns
Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. …
Read More »Astronomers Studying ‘Super-Earth’ Exoplanet Find A Bonus Planet
Scientists used to wonder how common planets were throughout the universe, and now we know. They’re extremely common. They’re so common, in fact, it’s possible just to find another one while you’re trying to gather data on the one you already knew about. That’s what happened when astronomers recently turned …
Read More »Video Advertising: Tips for success in 2018
Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80 percent of all internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely. In fact, 64 percent of users* are more …
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