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Dog-Sized Marsupial Lion Once Lived in Australia: Wakaleo schouteni

Paleontologists have discovered a new species of carnivorous marsupial lion that lived 26 to 18 million years ago (late Oligocene to early Miocene) in Australia’s rainforests. Reconstruction of Wakaleo schouteni challenging the thylacinid Nimbacinus dicksoni over a kangaroo carcass in the late Oligocene forest at Riversleigh, Australia. Image credit: Peter …

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Rogers Communications Inc May Be Looking To Sell Blue Jays

Rogers Communications would consider a possible sale of the Blue Jays to free up capital for other investments, chief financial officer Tony Staffieri said Tuesday. “I really enjoyed all of our interactions with [CEO] Joe Natale, [deputy chairman] Edward Rogers, Tony Staffieri, they’ve really helped us be a better organization …

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Which PPC metrics matter? Lessons from half a million keywords

Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords …

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Is holiday paid search more competitive in 2017 than 2016?

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a …

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The lowdown on driving app downloads with Universal App campaigns

Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. …

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Video Advertising: Tips for success in 2018

Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80 percent of all internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely. In fact, 64 percent of users* are more …

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