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Google’s new custom intent audiences and you

In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network …

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Bing Ads now supports call conversion imports

Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution. Third-party call-tracking systems can integrate directly with Bing Ads via the Offline Conversion Import tool or APIs. CallTrackingMetrics is among the first call-tracking services to participate in the program. …

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Guide to paid media management software

Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid media campaign management platforms and the considerations …

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