Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up additional targeting, bidding and messaging strategies that can be specific to what an advertiser knows about the audience being …

Twitter is broadening its support of AMP (accelerated mobile pages) to include article analytics. According to the announcement on Twitter’s developer blog, when Twitter loads an AMP version of an article, it will now ping the original article URL to record the view, in addition to passing the query arguments …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analyticsDec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views happening …

Roughly three years ago, Yahoo and Mozilla announced that Yahoo would be the default search engine on Firefox in the US. That relationship ended early when Mozilla released the much-improved Firefox Quantum browser last month, with Google as the default search provider. Now, Yahoo’s parent company, Oath (Verizon), is suing Mozilla for breach of contract. Oath …

Google Lens has gone live or is about to on Pixel phones in the US, the UK, Australia, Canada, India and Singapore (in English). Over the past couple of weeks, I’ve been using it extensively and have had mostly positive results — though not always. Currently, Lens can read text …

Qualcomm just launched new Always Connected PCs with Snapdragon 835 processors, but the company isn’t resting on its laurels. It’s also announced the upcoming Snapdragon 845, and a bevy of improvements to go along with it. The company hasn’t said much about the CPU core itself, which is almost certainly …

Just under a year ago, Microsoft announced it would once again bring ARM-based laptops and mobile devices to market running Windows 10. The last time MS tried to bridge the gap between its x86 OS and ARM CPUs it didn’t end well. Windows RT shipped on an underpowered tablet and …

When buying a new computer or smartphone, there’s a very good chance it’ll have a USB Type-C port. This port will become the standard for data connections in the next few years, but it could also be the way you listen to audio and charge your devices. USB Type-C, often …

Marc Andreessen has said software is eating the world. Maybe it’s not eating the world, but every day, software becomes ever more important for the functioning of the world as we know it. The complexity of that software also keeps growing, with new bugs popping up like multi-headed hydras in …

Jupiter’s moon Europa has long been one on of the most enticing potential homes for life in the solar system. Well, other than Earth. While Earth is in the habitable zone with liquid water and a thick atmosphere, Europa is a small frozen moon orbiting a gas giant, However, lurking …