Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor. Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are now in parity with the Google Ads import options in the web UI. During the import process …
Read More »Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled out Waze Local advertising. Since that time it has expanded the offering, including a new relationship with WPP and a compelling new tie-in with traditional out-of-home (OOH) …
Read More »Early data on Google March 2019 Core Update show an interesting pattern
JustinBieberMusic.com seems to be one of the early winners in Google’s latest algorithm update. Data collected this weekend from providers that track Google search results changes seem to suggest that many of those who saw gains with the August 1, 2018 core update saw negative impacts with the recent March 2019 core …
Read More »Google Ads now makes reporting column recommendations
Recommended columns is now live in all accounts. There are 13 categories of metric and attribute columns available in Google Ads. Now, Google has added a recommended columns category to call attention to columns relevant to your account and campaign settings. What’s new. For now the recommended reporting columns is …
Read More »1,700-Year-Old Elusa Inscription Bears City’s Name
The ancient city of Elusa (Hebrew: Halutza) is located at the northern edge of the Negev desert and was established as a caravan station on the incense route controlled by Petra that runs from Arabia to the Mediterranean Sea. During excavations in the Halutza National Park, an international team of …
Read More »NASA Reports Undetected Asteroid Explosion in Upper Atmosphere
Last December, the Earth got a Christmas present we weren’t even aware of. The second-most powerful asteroid detonation in 30 years struck on December 18, when a bolide exploded over the Bering Sea. The blast was an estimated 173kt — roughly 11.5x more powerful than the atomic bomb dropped …
Read More »Apple Announces New iPad Mini and iPad Air
Apple essentially owns the premium tablet market now that Google’s interest in Android tablets is waning. The updated iPad Pro models launched several months ago brought new designs and many of the features from the company’s new iPhones. Apple’s latest tablet announcement focuses on the lower end of the …
Read More »LeBron Gets Blocked From Making Winning Basket Making It The Worst Quarter.
The worst season of Le Bron James career since he was a rookie hit a new low Sunday with James worst shooting quarter in his 16 years as a pro. In the Los Angeles Lakers 124-123 loss to the New York Knicks, James not only had his potential game-winning shot …
Read More »SpaceX Tests Starship Heat Shield as It Prepares for Test Flight
SpaceX is on a roll lately. After completing the first full test of its crew-ready Dragon capsule last week, the company is on the verge of launching the interplanetary Starship on its first test flight. Before you send a spacecraft into space, you need to figure out how to …
Read More »Mercury Is Actually the Closest Planet to Every Other Planet
If someone asks you what planet is closest to Earth, you’ll probably blurt out Venus. That’s a perfectly normal thing to say, but it’s also wrong. Numerous websites and even NASA itself say Venus is our closest planetary neighbor. A new article in Physics Today lays out a more …
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