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Google Ads script: How to automatically apply bid modifiers

  This script which will save HOURS of your time. That’s not hyperbole, I promise. Remember the in-market audiences bid modifier script I released last year? This expanded version of the script automatically applies modifiers for device, location, in-market and remarketing audiences based on performance. You can set campaign filters, …

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The path to effective keyword targeting in Google Shopping

Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information it is difficult to optimize Google Shopping campaigns down to the query level without a strong, …

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Pluto’s Atmosphere Predicted to Collapse by 2030

The tenuous nitrogen atmosphere of the dwarf planet Pluto is predicted to ultimately collapse and freeze over. This high-resolution image of Pluto was taken by New Horizons on July 14, 2015. Pluto’s surface sports a remarkable range of subtle colors, enhanced in this view to a rainbow of pale blues, …

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Chinese Skullcap Genome Sequenced

A team of geneticists from the John Innes Centre and the Chinese Academy of Sciences has produced the first high-quality genomic sequence for the Chinese skullcap (Scutellaria baicalensis), one of the 50 fundamental herbs used in Traditional Chinese Medicine. The Chinese skullcap (Scutellaria baicalensis). Image credit: Andrey Korzun / CC …

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Two New Species of White-Eyes Discovered in Indonesia

Two new species of the bird genus Zosterops (white-eyes) have been discovered in the forests of the Wakatobi Archipelago, Sulawesi, Indonesia. The Wakatobi white-eye. Image credit: Seán Kelly. White-eyes as a group have spread and speciated more rapidly than any other birds. They are adaptable, feeding on a wide variety …

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Meet Callichimaera perplexa, Strangest Crab that Has Ever Lived

An international team of paleontologists has found the exceptionally preserved fossilized remains of an enigmatic new type of crab, Callichimaera perplexa, which lived approximately 95 million years ago (mid-Cretaceous period) in what are now Colombia and the United States. Callichimaera perplexa. Image credit: Elissa Martin, Yale Peabody Museum of Natural …

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