A new consumer survey about Google SERP engagement, from Path Interactive, finds organic search results still dominate user attention but younger searchers are more inclined to look to content in Featured Snippets and the Knowledge Panel without clicking through to third-party sites. This phenomenon has been dubbed “no-click” search results and is a worrying …
Read More »Google Ads script: How to automatically apply bid modifiers
This script which will save HOURS of your time. That’s not hyperbole, I promise. Remember the in-market audiences bid modifier script I released last year? This expanded version of the script automatically applies modifiers for device, location, in-market and remarketing audiences based on performance. You can set campaign filters, …
Read More »The path to effective keyword targeting in Google Shopping
Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information it is difficult to optimize Google Shopping campaigns down to the query level without a strong, …
Read More »App-marketer spending on Apple Search Ads Grew by 90% in less than a year
Kenshoo has released its Q1 2019 Quarterly Trends Report. The report originally and erroneously reported that app marketers on the Kenshoo platform “spent roughly the same amount on Apple Search Ads as Google and Facebook combined.” Despite this error, the search and social marketing platform says client spending on Apple Search …
Read More »Pluto’s Atmosphere Predicted to Collapse by 2030
The tenuous nitrogen atmosphere of the dwarf planet Pluto is predicted to ultimately collapse and freeze over. This high-resolution image of Pluto was taken by New Horizons on July 14, 2015. Pluto’s surface sports a remarkable range of subtle colors, enhanced in this view to a rainbow of pale blues, …
Read More »Chinese Skullcap Genome Sequenced
A team of geneticists from the John Innes Centre and the Chinese Academy of Sciences has produced the first high-quality genomic sequence for the Chinese skullcap (Scutellaria baicalensis), one of the 50 fundamental herbs used in Traditional Chinese Medicine. The Chinese skullcap (Scutellaria baicalensis). Image credit: Andrey Korzun / CC …
Read More »Excessive Body Fat Linked to Smaller Gray Matter Volume, New Study Says
A team of researchers in the Netherlands has found that higher levels of body fat are associated with differences in the form and structure of the brain, including smaller volumes of gray matter. Overview of observed standardized regression coefficients (b values) for the associations between total body fat and fractional …
Read More »Two New Species of White-Eyes Discovered in Indonesia
Two new species of the bird genus Zosterops (white-eyes) have been discovered in the forests of the Wakatobi Archipelago, Sulawesi, Indonesia. The Wakatobi white-eye. Image credit: Seán Kelly. White-eyes as a group have spread and speciated more rapidly than any other birds. They are adaptable, feeding on a wide variety …
Read More »Meet Callichimaera perplexa, Strangest Crab that Has Ever Lived
An international team of paleontologists has found the exceptionally preserved fossilized remains of an enigmatic new type of crab, Callichimaera perplexa, which lived approximately 95 million years ago (mid-Cretaceous period) in what are now Colombia and the United States. Callichimaera perplexa. Image credit: Elissa Martin, Yale Peabody Museum of Natural …
Read More »How to Build a Network Video Recorder With an Nvidia Jetson Nano
In the middle of working on an update to our articles on home video surveillance systems, I bought one of Nvidia’s new Jetson Nanos. While playing with the $99 board and using it to do object recognition using a variety of cameras, it suddenly occurred to me that it would …
Read More »
#Bizwhiznetwork.com Innovation ΛI |Technology News