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Green Lighting: Why You Need to Invest in LEDs and CFLs Now

The lighting industry is constantly evolving. Home and business owners are always looking for new ways to improve their efficiency and reduce their environmental impact, and lighting plays a major role in that. These days, there are plenty of fantastic lighting options that look stunning while also significantly reducing your …

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More ‘shoppable ads’ coming to Google Images

Similar to ad units on Instgram and Pinterest, Google introduced Shoppable Ads on Google Images at the Shoptalk conference Tuesday. The sponsored images highlight products that, when moused over, reveal brand, price and other details. But Google isn’t stealing from others. Google debuted Shoppable AdWords formats on YouTube in 2015. And …

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How to Use Intelligent Site Search to Increase Conversions

Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. With site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations …

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