We’ve known about the likely presence of ice reserves on the Moon for decades, but we haven’t actually sent a dedicated ground-based probe to check our nearest neighbor. Instead, the presence of water ice in shadowed craters at the Moon’s south pole has been intuited from various space-based measurements …

As part of the One Thousand Plant Transcriptomes (1KP) Initiative, an international consortium of scientists has sequenced transcriptomes — the set of genes that is actively expressed — of 1,124 plant species to shine a light on one-billion-year history of green plants. Diversity within the family Viridiplantae: (a-e) green algae …

  Building effective propulsion systems for satellites has traditionally been a highly bespoke affair, with expensive, one-off systems tailor-made to big, expensive spacecraft hardware. But increasingly, companies, including startups, are looking at ways to provide propulsion tech that can scale with the projected boom in demand for orbital satellites, including …

Huge travel platforms that run airline booking systems like Sabre and Amadeus were invented eons ago and are so large and cumbersome that innovating with them is no easy feat. In the same way that challenger banks have come along to re-invent the banking software Starck, U.K. startup Duffel has …

Google announced it will stop indexing and ranking Flash content in its search engine. This means Google will no longer process content within Flash SWF files, either on websites designed fully in Flash or web pages that have portions of the page in Flash. What is Flash. Flash was introduced …

In July, Google announced it would be extending App campaigns to show in the Discover feed and YouTube search results. Now, the company says it is working on updates to the way it treats and reports on creative assets across inventory sources. An update to App campaign modeling, rolling out …

  Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from one to the other. It’s harder than ever to know whether your ads and other marketing tactics are reaching the right …

Google introduced the BERT update to its Search ranking system last week. The addition of this new algorithm, designed to better understand what’s important in natural language queries, is a significant change. Google said it impacts 1 in 10 queries. Yet, many SEOs and many of the tracking tools did …

Google recently announced Android users will have the option to do incognito searches on Google Maps starting this month with iOS to follow soon. When users activate Incognito mode, they can navigate Google Maps without having their activity saved on their Google accounts – just as Google Search’s incognito mode …

Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content attribution challenges of conversion reporting. It allows users to select different attribution models for assigning credit to content. The release also includes features such as labels …