Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site …
Read More »First day of winter Google doodle marks Northern Hemisphere’s Winter Solstice 2016
As usual, Google is marking the first day of the Winter and Summer Solstice — depending on which half of the globe you live — with a doodle. Both doodles were designed by doodler Nate Swinehart and include animated images of a rock family. For the winter doodle, the rocks …
Read More »Google will change AMP display to make it easier to find & share publishers’ direct URLs
Early next year, Google will make it easier for those viewing AMP content in its search results to find and share URLs that lead directly back to publishers, rather than to Google itself. Currently, AMP content — accelerated mobile pages — are loaded differently by Google than regular content. Clicking on regular content …
Read More »Uncovering the white spaces of opportunity for local search
The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands …
Read More »7 things business owners fear (but shouldn’t) about SEO
– Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it. However, upon closer examination, there is really no good reason to avoid …
Read More »BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year
BrightLocal has posted its annual local SEO survey, asking SEO professional to answer 22 questions about the state of the local search marketing industry. Questions range from the size of the survey participant’s company and its annual revenue to services offered and retainer fees. “The goal of this survey is …
Read More »6 common PPC reporting mistakes that can make you look terrible
One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help …
Read More »SearchCap: Google AMP changes, BrightLocal study & PPC mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by …
Read More »How to budget for SEO
The importance of SEO is undeniable. So how much does a business have to pay to achieve results? This white paper from Rowe Digital goes deep into the three key components of a good SEO program that impact the pricing for a small, medium or large SEO program: the analysis …
Read More »Petra Kvitova is injured in robbery in her apartment
Two-time Wimbledon champion Petra Kvitova says she is “shaken, but fortunate to be alive” after being severely injured by a knife-wielding robber in her apartment Tuesday. The Czech tennis star suffered damage to the tendons and nerves of her left, playing hand and underwent nearly four hours of surgery. Czech …
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