SearchCap: Google Holocaust denial, AMP reports & Google defamation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’
  Dec 20, 2016 by Danny Sullivan

  Criticized for listing a Holocaust-denial site first, Google’s results are finally changing — but probably due to external factors.

• Google AMP reports now differentiate between critical and non-critical errors
  Dec 20, 2016 by Barry Schwartz

  Google Search Console has upgraded the AMP error report to show which errors are causing your AMP content to not be indexed in Google.

• Australian appeals court rules Google did not defame man
  Dec 20, 2016 by Barry Schwartz

  A Melbourne appeals court said Google is not responsible for defamation of a man based on the images shown in the search results.

• Compare 16 leading digital analytics platform providers
  Dec 20, 2016 by Digital Marketing Depot

  Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation. The 42-page […]

• Link campaigns: Strategy development and review
  Dec 20, 2016 by Andrew Dennis

  Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.

• Do you have the martech knowledge you need?
  Dec 19, 2016 by Scott Brinker

  Albert Einstein said, “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Instagram launches stickers for stories, announces other updates
• Satisfi and IBM Watson port their intelligent shopping assistants to two shopping malls
• Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
• Pokémon, mobile SEO and more: Our top mobile columns for 2016
• First you thought your brand dollars were safe… then fake news happened
• White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video inventory
• Do you have the martech knowledge you need?

Search News From Around The Web:

Link Building

• Dibz: Link Building (Almost) Automated, Search Engine Journal
• Google Calls Out News Sites With Taboola Or Outbrain Links, Search Engine Roundtable

Searching

• A New Search Results Evaluation Model from Google, SEO By The Sea

SEO

• Featured Snippets: From Start to Finish, Moz
• Google To Treat Religious Interstitials As Legal Or Policy Interstitials, Search Engine Roundtable
• Google: There Is No One Recipe For SEO Success, Search Engine Roundtable
• Podcast SEO: How to Improve Your iTunes Ranking, ProBlogger

SEM / Paid Search

• Emojis In The Google Shopping Display URL, Search Engine Roundtable
• How to Increase Brand Awareness With Google AdWords, vertical-leap.uk
• Your End Of Year PPC Checklist, PPC Hero

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