First, a moment of silence for the Standard Text Ad format that held on for 15+ years. Today marks the end. And with that, Google is rolling out AdWords IF functions globally to give advertisers the ability to customize their ads in much the same way ad customizers allow, but without the …

Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking …

We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when my mom asks me how she can start a blog to impart her wisdom about how to behave properly in a restaurant. With the nonstop stream of …

Automation is nothing new in AdWords, but this month, Google launched a pilot that adds new text ads to advertisers’ accounts. Dubbed Ads Added by AdWords, the program started on January 26. Not surprisingly, this news has set off alarm bells among paid search managers that worry about Google usurping …

NASA’s Cassini spacecraft took these stunning photos of Saturn’s rings on December 18, 2016, while it was performing one of its ‘ring-grazing’ orbits. This Cassini image features a density wave in Saturn’s A ring (at left) that lies around 83,575 miles (134,500 km) from Saturn. Density waves are accumulations of …

Washington Attorney General Bob Ferguson announced Monday that he’s filing suit in federal court against Trump, the Department of Homeland Security and select senior Trump administration officials, seeking a declaration that key portions of Trump’s Executive Order on immigration be declared unconstitutional.  Alongside the lawsuit, Washington-based tech companies Amazon and …

A report from RankRanger, a toolset that tracks the Google results, shows that the AMP results shown in the Google News section for mobile users have more than doubled in the past several days. A week or so ago, AMP content was showing in Google News for about 30 percent …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google AMP results in Google News more than doubleJan 30, 2017 by Barry Schwartz Want your content to be found by mobile users in Google …

The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this report will help you decide whether or not you …

You probably intended to save more for retirement than you actually did.  Maybe you  have a 401k or an IRA.  Maybe you don’t.  The reality is that whatever savings you have scrimped together, it is probably not enough to pay for your golden years. Feeling the pinch?  You are not …