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Choosing the right marketing automation software for your business

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B …

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Merkle: Google Q4 search growth aided by changes other than ETAs

Paid search spend growth held steady in Q4 with 14 percent growth year over year, according to Merkle’s latest Digital Marketing Report. That’s up from 13 percent growth seen in Q3. Google’s many changes, including device separation, helped drive growth. In Q4, CPCs were off just 0.5 percent, and click …

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SearchCap: Bing Ads import, voice searches & ad groups

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle: Google Q4 search growth aided by changes other than ETAsJan 24, 2017 by Ginny Marvin Overall paid search growth remained steady in Q4. Separate device …

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PC gaming surges, while the rest of the PC market declines

Over the last few years, PC manufacturers have debuted a wide variety of system designs in an increasingly desperate attempt to reverse dwindling sales. With the PC market now in its sixth straight year of decline, it’s obvious these efforts have met with minimal success. At best, they’ve blunted the …

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New crackdown on VPNs meant to further empower China’s Great Firewall

China’s Ministry of Industry and Information Technology plans to conduct a 14-month “clean-up” of Internet access services, including a major crackdown on virtual private networks, or VPNs. Without official endorsement, no cable business nor VPN can do business inside China, and no individual can use a VPN without permission. VPNs are already under …

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