Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which local businesses pay for your ride to their locations — assuming you’ve splurged the requisite amount at their cash registers. The result: local marketing …

Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one search listing over all others as if that’s the very best answer. It’s a problem because sometimes these answers are terribly wrong. When Google gets facts wrong At the end …

As the fans call for the Knicks to embrace the tank and improve their draft positioning, Carmelo Anthony refuses to accept an intentional loss. According to Steve Popper of The Record, Anthony doesn’t understand how any player could go into a game with the mentality that they need to lose. …

Dallas Cowboys owner and general manager Jerry Jones reveals quarterback Dak Prescott’s finest quality as well as the expectation’s for his immediate future. The Dallas Cowboys owner and self-appointed general manager landed a franchise quarterback in the back end of the fourth round of the 2016 NFL Draft. The Cowboys …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant might take weeks to reach your Android phoneMar 3, 2017 by Danny Sullivan Google Assistant is officially available for my Android phones this week, …

One thing people often forget about when recycling household objects are single-use batteries. When you think about it, your home is full of batteries. No matter whether you’re looking at your TV remote, your wireless keyboard, the wall clock in your kitchen or the flashlight next to your bed, batteries …

If you’re a music junkie who is also an avid reader, Spring 2017 offers a perfect opportunity to sink your teeth into an invigorating new read. With this year marking the one year anniversary of Prince and David Bowie’s deaths, the season ahead features titles which commemorate their contributions to …

While it’s not officially spring, our clocks are about to “spring ahead.”  Seems like the perfect time to start planning for the annual vernal cleanup of our homes and offices. On order: a good review (and gifting) of what’s no longer needed/used and a serious organizing of all remaining items.  …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. YouTube control room at the Google Moscow office: Source: Instagram Google …

Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to …