With summer slowly creeping upon us, the music festival circuit is soon to make its rounds yet again. Over the next few months, Canada is set to become a melting pot of music, drawing artists of all genres from all over the world. While fan favourites such as Osheaga and Veld …

Google launched the first beta for Android O yesterday, with a bevy of improvements and changes baked into the operating system. Like Apple, Google’s OS launches go through their own cadence, with some operating systems delivering visible eye candy and visual enhancements, while other versions focus more on improving things …

Only a week after Nvidia’s new AI-focused Volta GPU architecture was announced, Google aims to steal some of its thunder with its new, second-generation, Tensor Processing Unit (TPU) that it calls a Cloud TPU. While its first generation chip was only suitable for inferencing, and therefore didn’t pose much of …

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I …

Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social strategy to be able to fully pull …

We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major changes I’ve noticed so far this year that would impact …

AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis. Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline conversion events — qualified leads, closed sales and so on — from ad clicks or calls to optimize campaigns based on impact …

As temperatures heat up, there are few things you’ll crave that are sticky and sweet. Ice cream is the exception, especially when you can enjoy it guilt-free. Impossible, you say? This deliciously healthy selection of store-bought frozen treats is higher in protein, packs fewer calories per pint and has less …

Geologists from Tohoku University, Japan, Amherst College and Washington University in Saint Louis, the United States, say they may have found the cause of the end-Ordovician mass extinction, the first of the world’s five known mass extinctions. Ordovician sea life. Image credit: Vince Smith / American Museum of Natural History …

The development of caches and caching is one of the most significant events in the history of computing. Virtually every modern CPU core from ultra-low power chips like the ARM Cortex-A5 to the highest-end Intel Core i7 use caches. Even higher-end microcontrollers often have small caches or offer them as options — …