Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the three main factors that make up Quality Score. Relevance is a metric which evaluates how pertinent your ad creative is to your account structure and keywords. At AdBasis, we have spent Q1 …

In today’s Google I/O 2017 keynote, the company is touting its advancements in machine learning and artificial intelligence — one of which is a new visual search tool called Google Lens. Google CEO Sundar Pichai described Lens as “a set of vision-based computing capabilities that can understand what you’re looking …

Google has announced at I/O that they are rolling out a job search feature called “Google for Jobs” in the coming weeks. We first spotted Google testing this a few weeks ago, and the screen shots we shared there were similar to what we saw in the test. Here is …

Google Assistant was one of the stars of Wednesday’s keynote at I/O 2017. It’s gained a number of new features and expanded beyond its Android-based roots. As expected, Google is making Assistant available on the iPhone, where it’ll compete with Apple’s built-in Siri — the original smartphone assistant — and …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling moreMay 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands …

More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits and …

Earlier this month, MGM-owned EPIX announced the launch of its own built-in “casting” feature that allows users to stream movies from the EPIX app on their mobile devices to the big screen with a push of a button – even if the receiving device doesn’t have the EPIX app installed. Today, …

In April, cable company and internet service provider Comcast announced its new wireless business, Xfinity Mobile, which offers unlimited data plans to Comcast customers that can be as cheap as $45 per month, for those who also subscribe to Comcast’s high-end X1 packages. Today, that service is launching and is open …

Photo: Pond5 No matter how dedicated you are to fitness, sooner or later, it’s going to happen: You’re going to skip a workout… and another… and another. Maybe you can blame a vacation, a mile-high pile of paperwork at the office or just your run-of-the-mill funk. Whatever the reason, before you …

This video is made of images taken by NASA’s Dawn spacecraft, from a position exactly between the Sun and the surface of Ceres. Dawn successfully observed the dwarf planet Ceres at opposition on April 29, 2017. Mission specialists had carefully maneuvered the spacecraft into a special orbit so that its …