Vispring moves to bigger showroom for Vegas

LAS VEGAS — British bed maker Vispring will have a new showroom for the Winter Las Vegas Market in Building C, Space 1562.

Vispring will show in Building C, space 1562.

Company officials said the new location and 1,996-square-foot space will enable Vispring to highlight its full range of products and illustrate its brand to strengthen and grow distribution in the U.S.

In addition to a live demonstration in the showroom from a side-stitcher to showcase the handmade quality of Vispring mattresses, there will be a workshop area that allows retailers, consumers and designers to engage with Vispring materials and sales tools to create customized beds.

“Vispring is thrilled to be at the heart of the trade business sector at Las Vegas Market. The new showroom will capture the refreshed brand image and marketing strategy highlighting our investment in making the U.S. a key market for growth in our 2017 campaign,” Hugh Landes, national sales director for Vispring.

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