With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time consuming.
Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO through an enterprise toolset can provide the following benefits:
- Many tools, one interface. Enterprise SEO platforms perform many tasks in one system.A comprehensive dashboard can help your organization monitor SERP rankings and trends, how you measure up to competitors, and your share of voice. The integration and prioritization of tasks, reporting, and user permissions can offer substantial benefits to enterprise-level SEO operations
- More efficient management of global operations. Enterprise SEO tools have built-in diagnostics that can be invaluable on a global scale to identify site-wide issues across languages, countries or regions. These tools uncover macro and micro issues with pages, templates, and infrastructure
- Keeping pace with the search engines. SEO software vendors have dedicated teams and engineers to follow frequent search engine algorithm changes and their impact on the SEO reporting required by enterprises.
- Automated reporting to provide data in near real time. Many brands end up trying to put a lot of data in spreadsheets and manually update them. But that doesn’t provide a complete view of the data. Most enterprise SEO platforms offer highly customized reporting capabilities that are widget- and wizard-driven to make reporting faster and easier.
If you’re considering a enterprise SEO platform, this report can help you decide if you need one. “Enterprise SEO Platforms : A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. Included in the report are profiles of 19 leading SEO tools vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Visit Digital Marketing Depot to download the report now.
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