Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. It will note that, generally, the B2C sales process is simpler. Conversion paths are short. Fewer people are involved in the purchase decision. And once the sale process is …
Read More »Galvanize will teach students how to use IBM Watson APIs with new machine learning course
As part of IBM’s annual InterConnect conference in Las Vegas, the company is announcing a new machine learning course in partnership with workspace and education provider Galvanize to familiarize students with IBM’s suite of Watson APIs. These APIs simplify the process of building tools that rely on language, speech and …
Read More »How ‘Flipper’ is helping teach dolphin rescue in Oman
Monthly workshops teaching people how to save stranded dolphins are being run by the government in Oman. The workshops use real-life scenarios and an inflatable replica called Flipper. The government has also outlawed the use of certain types of fishing nets to protect dolphins and whales from getting tangled up …
Read More »Google acquires Qwiklabs to teach developers cloud skills
Google today announced that it has acquired Qwiklabs, a hands-on learning platform for those who want to become more familiar with operating cloud environments and writing applications that run on them. Qwiklabs, which launched in 2012, has only focused on teaching skills for Amazon’s AWS platform so far. Given AWS’ dominance in …
Read More »Apple reveals Swift Playgrounds – new iPad app to teach people how to code
In order to get more people learn how to code, Apple has unveiled a brand new iPad app called Swift Playgrounds. Aimed largely at students, it features a number of programming lessons and tutorials to create real apps that can be shared to friends using Mail, Messages or even the …
Read More »Blizzard, Google team up to teach next-generation AIs how to play Starcraft II
Earlier this year, Google’s AlphaGo AI successfully beat world-class champion Go player Lee Se-dol in four games out of five. This was a significant milestone, thanks to the sheer number of positions that are possible within the game, and the difficulty of creating an AI that could efficiently evaluate them before the …
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