Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range of results, and sometimes answer your questions without you ever having …
Read More »The 9 Rules Of Optimization
In SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a great low hanging fruit opportunity for many websites. By optimizing for the featured snippet, you can propel your site to the top of the search results by only making very small adjustments to your …
Read More »SearchCap: Poor Google featured snippets, related picks & getting Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How we hijacked Google’s SEO guide search rankingsMar 6, 2017 by Dan Sharp Contributor Dan Sharp shares an experiment in which his company was able to …
Read More »Google’s “One True Answer” problem — when featured snippets go bad
Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one search listing over all others as if that’s the very best answer. It’s a problem because sometimes these answers are terribly wrong. When Google gets facts wrong At the end …
Read More »Google brings back emojis in the search results snippets for relevant queries
Google has confirmed with Search Engine Land that they have brought the ability for emojis to be displayed in the search results listing page. In June 2015, Google removed emojis from showing up in the results after promising to disable them over webmaster abuse. Well, I guess Google had a …
Read More »SearchCap: Google featured snippets and ask box, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google featured snippets now often followed by the ‘people also ask’ boxFeb 14, 2017 by Barry Schwartz The “People also ask” gets more frequent and prominent …
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