Apple launched app-store Search Ads in October 2016. Since that time they’ve received praise from developers as a high-converting, high-value app discovery tool. Today the company is announcing that Search Ads will become available in the UK, Australia and NZ. The booking UI opens today and ad serving begins on …
Read More »Local search ranking factors: What’s working in 2017 [Podcast]
So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge national chains with thousands of locations scattered across the country. Competition in local search is incredibly fierce. Fortunately, about three dozen of the world’s smartest …
Read More »[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions
With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and …
Read More »New Enceladus findings could have big implications in the search for alien life
Life as we know it requires liquid water, and until recently that seemed to be in short supply outside of Earth. However, recent studies of Mars and several moons have pointed to the presence of water. In fact, some moons may contain subsurface oceans with a larger total volume of …
Read More »Search in Pics: Google bird nest room, braille business card & real big easter eggs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google easter eggs on logo: Source: Instagram Google bird nest room? …
Read More »Google image search adds ‘style ideas’ after ‘similar items’ goes live
Google has announced a new feature within Google image search to find “style ideas” based on image searches you do for various articles. The new feature is very similar to a feature they launched earlier this week, named “similar items,” that shows similar styles and items based on the image …
Read More »Just released: 2017 Local Search Ranking Factors survey results
At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many conclusions drawn by more than three dozen local SEOs who have come together in the 2017 Local Search Ranking Factors survey, just published today. …
Read More »6 things to look for in a paid search bidding solution
With so many advertisers competing for high demand ad positions and search terms, and with constant fluctuations in the market, figuring out how to optimize your advertising spend within available budgets can be a real challenge. Predictive Search Bidding is a great way to control your costs while increasing your …
Read More »You can submit URLs to Google in Google’s search results
Google now lets you submit URLs to their index directly in the core Google search results page. All you need to do is search for [submit URL to Google], and Google will display a box at the top of the search results that enables you to submit a URL to …
Read More »Search in Pics: Google antlers, cloud car & nap hexagons
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google antler wall decor: Source: Instagram Google nap hexagon: Source: Twitter …
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