Google uses machines to scan the web and return relevant results for your search queries. Humans don’t often get involved in that process, but there are some things machines still aren’t good at. For example, evaluating the “quality” of a source. That’s why Google has a small army of humans …
Read More »How 7 leading brands are winning at paid search
Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can help you get there. This white paper covers: how Predictive Search Bidding gives you the power to optimize every bid, …
Read More »Your guide to using Google Assistant and the Google search app on Android & iPhone
Google Assistant has now come to Android phones beyond Google’s own Pixel. It’s a significant change to how Google’s previously offered search on mobile devices. It’s also the latest in a wide variety of ways people can search with Google on Android. Below, how Google Assistant fits in with Google’s …
Read More »Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Google’s domination of the US search ad market isn’t letting up. Thanks to mobile in particular, Google will take 77.8 percent of US search ad revenues this year. By next year, for every dollar spent on search advertising in the US, an even eight dimes will go to Google. The …
Read More »SearchCap: Google Search Analytics bug, WebMD & Alexa & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix missing data from Search Console analytics report soonMar 13, 2017 by Barry Schwartz No need to panic over the Google Search Analytics report’s …
Read More »Manufacturing FAQs: The workhorse of content and search marketing
Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to questions — and in doing so, can help improve customer service and the user experience. They can also reduce the …
Read More »Google to fix missing data from Search Console analytics report soon
Google Search Console has a new bug. Today, it is missing a whole day of data in the Search Analytics report. But you don’t have to worry, it is not anything you’ve done wrong. Google is aware of the issue and is working on fixing it. The day that is …
Read More »Search in Pics: Android ice sculpture, AMP team & cloud balloons
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google line: Source: Instagram Google cloud balloons: Source: Twitter Google AMP …
Read More »Optimizing for Mobile Search: A checklist to improve local SEO
Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. …
Read More »There’s still time to feed your search marketing obsession @ SMX West
We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and more. If you’re obsessed with SEO, …
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