Tag Archives: right

Embrace 2017’s Blue Mascara Trend The Right Way

Photo: lorealmakeup on Instagram  While blue mascara was once a dreaded beauty trend which was avoided by many, this makeup fad has since re-emerged as a must-try look. With late 1980s and early 1990s fashions currently reigning supreme, blue mascara also channels the era which has been displayed on the season’s …

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Infrared Saunas Are Hot Right Now. But Are They Safe?

Photo: Pond5 Saunas, sweat lodges, steam rooms — we all like a good sweat. It’s relaxing and rejuvenating, not to mention that heat has long been associated with a variety of health benefits across many cultures. The latest trend causing temperatures to rise — literally — are infrared saunas. Not …

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10 AdWords ad copy testing ideas you can use right now

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text ads and the introduction of AdWords IF Functions, we must develop ways to fuse the new with the old. At …

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Finding the right content management system

Selecting the right content management system (CMS) is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization …

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Choosing the right marketing automation software for your business

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B …

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How to Know If the Ketogenic Diet Is Right for You

Photo: Twenty20 It’s almost a universally accepted fact that diets leave you hungry. After all, that rumbling tummy two hours after mealtime (not to mention, strict and time-consuming calorie counting) is the reason most New Year’s resolutions fail by February, right? But Dr. Jacob Wilson and Ryan Lowery, the authors …

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