Tag Archives: local

Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, …

Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories, …

At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the …

Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s “Enterprise Local Marketing …

The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands …

BrightLocal has posted its annual local SEO survey, asking SEO professional to answer 22 questions about the state of the local search marketing industry. Questions range from the size of the survey participant’s company and its annual revenue to services offered and retainer fees. “The goal of this survey is …

Should I optimize Google my business listing? Yes, you should. Listing your business on Google my Business is not the only process to improve your business presence online.Just like a website, your Google my business listing should be optimized well enough to rank in top positions in local search results …

Local search is all around us. There are seven billion people on this planet, and one in every five own a smartphone. It’s safe to say the world is now connected by our collective fingertips, but as a local business, how can you cut through the clutter and reach people? I …

What’s the first thing your friends ask you when you return from a trip? If they’re anything like mine, the burning question is almost always, “How was the food?” And if you’ve just returned from a trip to Istanbul, your answer might be: “The food was over-priced, mediocre, typical tourist …

One of Asia’s most-funded clones of U.S.-based subscription fitness service ClassPass is pivoting to local services. KFit, which has raised more than $15 million from investors that include Sequoia, announced today that it has acquired the Groupon Malaysia business in an undisclosed deal. That comes less than six months after …