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Tag Archives: local

B2B and B2C Brands

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Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the medium. Some advertisers will never return, having shifted spending entirely to digital channels. The decline of traditional, local media spending, however, doesn’t eliminate the need …

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Search Insights Solution

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Search intelligence platform Adthena is out with a new solution called Local View. It’s designed to give marketers granular data on how people search locally as well as competitive insights on ad copy and spend in local markets. Local View can highlight local search intent at the DMA, state, city …

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Google’s Local Trust Layer?

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  Google’s strategy for local has revealed itself. There will be two types of Places in Google – trusted and untrusted.  Get used to this subjective, binary world. The game has changed. What makes a local business trusted on Google? A badge. To this point, the use of the badge …

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Google Local Services Europe

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Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, Italy, Netherlands, Switzerland and Spain. 16 home services verticals. The featured home services verticals include Appliance …

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Google’s Local Trust Pack

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We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This …

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Local Businesses COVID-19

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  Google has introduced a new set of “health safety” business attributes tied to COVID-19. This follows earlier introductions of similar features by Yelp and TripAdvisor. These attributes started appearing yesterday for some, in the Google My Business (GMB) dashboard. They haven’t shown up yet in Search and Maps but …

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Innovating Strawberry Growing

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Above: Strawberry fields at Lepp Farms in Abbotsford, BC. These strawberries are available at Lepp Farm Market in season. Lepp Farms started growing strawberries six years ago when two important things happened. Our son Mike committed to running our farm operations, allowing us to expand and diversify our crops. Subsequently, …

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Google Local Store

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Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more Google announced several features and updates Wednesday aimed at helping small and brick-and-mortar businesses re-emerge as local economies begin reopening. Noting some of the ways changing consumer behavior during the coronavirus pandemic has impacted local businesses, …

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Yelp For Local Businesses

Yelp offers upgraded COVID reopening tools for local businesses, restaurants Yelp has arguably gone further than Google in providing specialized communication tools for local businesses during COVID-19. And Tuesday, the company announced a number of new features specifically for businesses and restaurants reopening now. COVID update replaces the banner. Described …

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Windows 10 Account

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How to Create a Local In the five years since Microsoft released Windows 10, it’s made a number of positive changes to the operating system — and demonstrated a distinct willingness to use dark patterns to push users towards using online Windows 10 accounts. There are certain benefits to using …

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