Tag Archives: local

Search Engine Land » SEO » How ChatGPT can help with local SEO ChatGPT can help with various SEO tasks. “Help” being the operative word. It’s important to acknowledge that: Local SEO is no different on all of these counts. ChatGPT isn’t designed to be a local SEO tool. Many …

Processings…Please wait. Yelp is launching two new ad units that will appear on its iOS app homepage, the company announced Tuesday. Sponsored Collections can enable brands to promote local businesses that may be selling or serving their products and Seasonal Spotlight Ads are designed to drive in-store traffic for multi-location …

  Consumer behavior has fundamentally changed and put local search well and truly on the map. Due to restrictions on movement, more and more consumers realize the ease and opportunity of online search and purchase. Individuals want a tailored search view with results that are relevant to where they are …

Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the medium. Some advertisers will never return, having shifted spending entirely to digital channels. The decline of traditional, local media spending, however, doesn’t eliminate the need …

Search intelligence platform Adthena is out with a new solution called Local View. It’s designed to give marketers granular data on how people search locally as well as competitive insights on ad copy and spend in local markets. Local View can highlight local search intent at the DMA, state, city …

  Google’s strategy for local has revealed itself. There will be two types of Places in Google – trusted and untrusted.  Get used to this subjective, binary world. The game has changed. What makes a local business trusted on Google? A badge. To this point, the use of the badge …

Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, Italy, Netherlands, Switzerland and Spain. 16 home services verticals. The featured home services verticals include Appliance …

We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This …

  Google has introduced a new set of “health safety” business attributes tied to COVID-19. This follows earlier introductions of similar features by Yelp and TripAdvisor. These attributes started appearing yesterday for some, in the Google My Business (GMB) dashboard. They haven’t shown up yet in Search and Maps but …

Above: Strawberry fields at Lepp Farms in Abbotsford, BC. These strawberries are available at Lepp Farm Market in season. Lepp Farms started growing strawberries six years ago when two important things happened. Our son Mike committed to running our farm operations, allowing us to expand and diversify our crops. Subsequently, …