Paid search spend growth held steady in Q4 with 14 percent growth year over year, according to Merkle’s latest Digital Marketing Report. That’s up from 13 percent growth seen in Q3. Google’s many changes, including device separation, helped drive growth. In Q4, CPCs were off just 0.5 percent, and click …
Read More »Spotted: New Google ad label test with green outline on white background
It looks like Google is back at it with testing ad label variations in the search results. After transitioning from yellow to green in 2016, Google appears to be testing a green outlined label. Twitter user @matibarnes in the UK shared a screenshot on Twitter Tuesday. Here’s the test treatment he spotted …
Read More »The new Google Voice launches, bringing a modern look, group chat, photo sharing & more
Confirming reports from earlier this month that a Google Voice update was in the works, Google today has launched a refreshed version of its VoIP calling service on mobile and the web. Largely, the update is about giving the product a more modern look-and-feel, after having not received a major …
Read More »Google starts testing Instant Apps in the wild
One of the biggest surprises at last year’s Google I/O developer conference was the announcement of Instant Apps for Android. These new kinds of apps are meant to help bridge the gap between web apps and native apps. The idea here is to break native apps into very small packets that, because they …
Read More »Ed Roberts activist Google Doodle honors leader of the disability rights movement
Today’s Google Doodle pays tribute to Ed Roberts, an early leader of the disability rights movement and co-founder of the World Institute on Disability. After contracting polio at age 14, Roberts was paralyzed from the neck down. In spite of spending the rest of his life in a wheelchair and …
Read More »Google mobile search adds book previews
Google’s Satyajeet Salgar announced on Twitter that the company has launched the “book preview” feature you’ve seen on Google desktop search, now on the mobile search results. So if you are in a region where book previews are allowed, such as in the United States, and a book has previews …
Read More »Google Dance returns to SMX West
This is the Google update all search marketers have been waiting for! We’re thrilled to announce that Google will again host the Google Dance, an evening of fun and activities for the SEO and SEM community attending Search Engine Land’s upcoming Search Marketing Expo Conference in San Jose, CA. (Note: …
Read More »Former Google search chief Amit Singhal joins Uber
What do you do after running Google search for 15 years? For Amit Singhal, it was going to be time off and a focus on his foundation. But now, Google’s former search chief is joining Uber as a senior vice president of engineering overseeing the Map and Marketplace departments. TechCrunch has …
Read More »SearchCap: Amit Singhal joins Uber, Google AMP carousels & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Former Google search chief Amit Singhal joins UberJan 20, 2017 by Danny Sullivan Singhal will become a senior vice president of engineering, overseeing Uber’s Maps Marketplace …
Read More »Google AMP carousels are multiplying!
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single …
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