Tag Archives: google

In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If you just want to know how to fix this travesty, then scroll to the stopgap solution section where I’m sharing a script from Brainlabs (my employer) which will automatically add …

Kashin / Shutterstock.com Starting today, Google is rolling out “tappable shortcuts” in the US, making it possible to find information on the weather, sports, food and entertainment via a quick tap on the home screen of its search app or mobile site. The shortcuts eliminate the need to search, providing …

Good morning from day one of SMX West 2017! We’re in San Jose, Calif., where the opening keynote conversation is set to begin at 9 a.m. PT. Jason Douglas, PM Director for Actions on Google, will be talking about Google Assistant with Search Engine Land’s Chris Sherman and Greg Sterling. …

Google has announced a new and improved JPEG implementation that it claims can shrink file sizes by as much as 35% with better image quality than you’d see in an equivalent standard JPEG file. That kind of improvement would be significantly useful, if true — repeated studies have shown a …

If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print campaign, direct mail campaign, email campaign or pay-per-click (PPC) campaign. No matter which marketing channel you use, you and your client want tight control over the …

If there’s an animated doodle of a mouse doing its spring cleaning on Google’s home page, then it must mean spring is officially here. Today’s spring equinox Google doodle marks the day in March when there is an even split of 12 hours’ worth of daylight and 12 hours of …

People expect a certain degree of privacy online, but records of your movement across the internet are stored in various repositories. Police from the Minnesota city of Edina have obtained a wide-ranging court order that grants them access to a lot of it. The warrant — amazingly, approved by a …

According to Ars Technica, police in suburban Minnesota have obtained a court order requiring Google to divulge the identities of people who searched for the name or images of the local victim of financial fraud. It’s clear that the warrant is overly broad and would potentially open the door for …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google receives search warrant for identities of everyone who searched crime victim’s nameMar 17, 2017 by Greg Sterling If this overly broad warrant were duplicated in …

In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting works in AdWords. Matching for close variants — plurals, typos, abbreviations, adverbs and so on —  will be broadened to include …